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style="FONT-SIZE: 20pt; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 0pt">成功的产品经理——课程简介</SPAN><B><SPAN
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style="BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">【时间地点】</SPAN><SPAN
lang=EN-US
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2015</SPAN><SPAN
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lang=EN-US>6</SPAN>月<SPAN lang=EN-US>29-30</SPAN>深圳、<SPAN
lang=EN-US>7</SPAN>月<SPAN lang=EN-US>27-28</SPAN>北京、<SPAN
lang=EN-US>7</SPAN>月<SPAN lang=EN-US>23-24</SPAN>上海、<SPAN
lang=EN-US>7</SPAN>月<SPAN lang=EN-US>20-21</SPAN>深圳<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly"
align=left><SPAN
style="BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">【参加对象】</SPAN><SPAN
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企业<SPAN lang=EN-US>CEO/</SPAN>总经理、研发总经理<SPAN lang=EN-US>/</SPAN>副总、公司总工<SPAN
lang=EN-US>/</SPAN>技术总监、公司人力资源总监、产品线总监、产品经理<SPAN lang=EN-US>/</SPAN>项目经理、<SPAN
lang=EN-US>PMO</SPAN>（项目管理办公室）成员、市场总监、技术支持总监等<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly"
align=left><SPAN
style="BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">【授课方式】</SPAN><SPAN
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讲师讲授<SPAN lang=EN-US> + </SPAN>视频演绎<SPAN lang=EN-US> + </SPAN>案例研讨<SPAN
lang=EN-US> +</SPAN>角色扮演<SPAN lang=EN-US> + </SPAN>讲师点评<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly"
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style="BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">【学习费用】</SPAN><SPAN
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</SPAN><B style="mso-bidi-font-weight: normal"><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">单独一人<SPAN
lang=EN-US>3200</SPAN>元，<SPAN lang=EN-US>4980</SPAN>元买一赠一</SPAN></B><SPAN
style="COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">（含课程讲义、午餐、税费、茶点等）</SPAN></P>
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style="BACKGROUND: #d9d9d9">报名咨询电话：◆<SPAN lang=EN-US>0755-61288035<SPAN
style="mso-spacerun: yes"> </SPAN></SPAN>◆<SPAN
lang=EN-US>010-51661863<SPAN style="mso-spacerun: yes">
</SPAN></SPAN>◆<SPAN lang=EN-US>021-31261580<o:p></o:p></SPAN></SPAN></SPAN></P>
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lang=EN-US> QQ</SPAN>：<SPAN lang=EN-US>6983436<SPAN
style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></P>
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lang=EN-US>6983436@QQ.com(</SPAN>报名请回复，公司名称<SPAN lang=EN-US>+</SPAN>参会人全名<SPAN
lang=EN-US>+</SPAN>联系方式）</SPAN><B><SPAN lang=EN-US
style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 0pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
style="FONT-SIZE: 20pt; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 0pt">课程大纲</SPAN></P></DIV>
<DIV class=Section2 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">一、案例分析：成长的烦恼</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section3 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、成长过程中存在的问题<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品经理成长的三个阶段<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、实现角色转变过程中的痛苦蜕变<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、成功的产品经理给公司带来的收益</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section4 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">二、产品经理的定位、职责与能力要求</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section5 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品经理的定位选择（与公司发展时期、规模、行业、产品特点相关）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品全生命周期的管理（产品<SPAN
lang=EN-US>/</SPAN>产品线经理，产品<SPAN lang=EN-US>/</SPAN>产品线总监）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品策划（产品策划经理）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发（产品开发经理）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品推广（产品行销<SPAN
lang=EN-US>/</SPAN>推广经理与产品维护经理）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">研讨：分享学员公司产品经理的定位<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品经理的能力要求<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">应该具备的知识和技能<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理的任职资格标准<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理的资格认证<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理的培养途径和职业晋升通道<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：产品经理素质模型及任职资格标准<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品全生命周期管理业务框架<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品战略管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品规划管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">技术开发管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">研发项目管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品运营管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品运作支撑体系（流程、组织、<SPAN
lang=EN-US>IT</SPAN>）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：产品经理工作手册</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section6 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">三、产品经理的核心业务之一：产品规划</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section7 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、市场细分<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">为什么要细分市场？<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场细分的八种方法<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">细分市场分类（按产品<SPAN
lang=EN-US>/</SPAN>领域、区域、行业）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">各细分市场容量、市场份额、销售利润率分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">各细分市场主流产品的<SPAN
lang=EN-US>SWOT</SPAN>分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">主流产品竞争对手分析（<SPAN
lang=EN-US>$APPEALS</SPAN>）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">细分市场策略分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：细分市场描述模板<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、目标市场的确定<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">判断市场潜力<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品竞争力分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品定位与细分市场的匹配（<SPAN
lang=EN-US>SPAN</SPAN>）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">客户价值分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品组合分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">企业扩张策略（产品线与市场扩张）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">评估选定的目标市场有多少胜算的把握？<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、市场需求<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求、产品需求、设计需求的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求的收集<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">需求收集渠道：外部渠道与内部渠道<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">需求收集需要注意的问题<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">需求收集的十四种方法（原型法、客户访谈、现场观察、客户决策委员会、用户大会、客户简报、高层拜访、标杆学习、<SPAN
lang=EN-US>Beta</SPAN>测试、产品试用、现场支持、支持热线、行业会议、客户满意度调查）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：原始需求模板<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求分析<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求的<SPAN
lang=EN-US>$APPEALS</SPAN>模型<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">确定产品的竞争要素、寻找竞争对手<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">客户需求分析、排序，寻找客户的兴奋点（<SPAN
lang=EN-US>BSA</SPAN>）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">与竞争对手的产品进行比较，找出优势、劣势<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">基于竞争分析的需求调整、差异化策略<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">市场需求规格书的形成<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：市场需求管理流程与模板<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品路标规划<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">路标规划的输出（平台开发计划、产品开发计划、技术研究计划、资源缺口计划）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品路标规划过程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">技术、平台、产品线、产品、解决方案的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品平台的形成过程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品版本管理<SPAN
lang=EN-US>V/R/M</SPAN>（大版本、小版本、客户定制）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品路标规划的形成（实际案例同步演练）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">制定产品开发任务书<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：产品路标规划流程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：产品路标规划报告模板<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：产品开发任务书模板<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品路标规划决策与立项评审<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">决策机制（决策团队、运作模式、支撑机制）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">决策标准（评审关键要素）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">分享：业界产品路标规划的组织运作与支撑体系</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section8 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">四、产品经理的核心业务之二：产品开发管理</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section9 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发团队的构成<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">贯穿全流程的产品开发团队的构成<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发团队成员的角色构成及相应职责<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理如何保证产品开发团队高效运作<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发的结构化流程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">结构化的产品开发流程的特点<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理在结构化产品开发流程中如何推动工作<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理在结构化流程的每个阶段的工作重点<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">实例讲解：某案例公司产品经理在结构化流程中的重点活动<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发的决策评审机制<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理在公司的产品决策机制中扮演什么角色<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理如何参与决策<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">实例讲解：某案例公司产品经理的决策评审报告<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发的过程的项目管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理在如何监控整个项目的研发进展<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理如何协调与项目经理之间的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品开发过程中的突发事件如何处理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">实例讲解：某案例公司产品经理在项目管理中的控制点<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">演练与问题讨论</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section10 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">五、产品经理的核心业务之三：产品上市</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section11 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品经理如何整体把控产品的上市节奏<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、产品上市的策略：先“营”后“销”<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">如何理解营的工作<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">如何理解销的工作<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">营和销之间的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、新产品上市流程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">新产品上市流程中各环节的主要活动<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">发布策略<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">发布准备<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">正式发布<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">发布计划的执行与监控<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、新产品上市的支撑体系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品上市“一纸禅”<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品的命名管理<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品的外部测试（投放市场测试的几个阶段）<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品的<SPAN
lang=EN-US>Beta</SPAN>测试、用户早期试用和正式发布之间的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品上市的效果评估<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">对产品上市中容易出现的问题产品经理如何应对<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">新产品上市如何处理与老产品和其他关联产品的关系<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品上市的“<SPAN
lang=EN-US>151</SPAN>”策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">模板分享：新产品上市计划模板</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section12 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">六、产品经理的培养</SPAN></B><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: auto; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<DIV class=Section13 style="LAYOUT-GRID: 15.6pt none">
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
lang=EN-US
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">、常用的产品经理培养方法<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">岗位轮换、自我批判、导师制、参加学习<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理培养方法――资源池<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">资源池的概念<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">建立资源池的目的与原则<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">资源池的运作流程<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理的筛选<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理的面试<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">产品经理候选人的培养<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">候选人的资格认定<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">资源池的运作机构及职责<SPAN
lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><SPAN
style="FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">实例讲解：产品经理资源池的建设过程和运作机制</SPAN><SPAN
lang=EN-US
style="FONT-SIZE: 10.5pt; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><BR
style="PAGE-BREAK-BEFORE: always; mso-break-type: section-break"
clear=all></SPAN></P></DIV>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt">七、总结</SPAN></B></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 14pt; mso-line-height-rule: exactly"><B><SPAN
style="COLOR: red; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-bidi-font-size: 10.5pt"></SPAN><SPAN
lang=EN-US style="COLOR: red"><o:p></o:p></SPAN></B> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN
style="FONT-SIZE: 20pt; COLOR: black; FONT-FAMILY: '微软雅黑','sans-serif'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 微软雅黑; mso-font-kerning: 0pt">讲师介绍:
</SPAN><SPAN lang=EN-US
style="COLOR: black; FONT-FAMILY: 黑体; mso-hansi-font-family: 黑体; mso-bidi-font-family: 黑体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><FONT
color=red></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT
color=#000000><st1:PersonName w:st="on" ProductID="曾"><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">曾</SPAN></B></st1:PersonName><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">老师（</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt">Jay</SPAN></B><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">）：</SPAN></B><B><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt">
</SPAN></B><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">《</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt">PDMA</SPAN></B><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">新产品开发手册》中文版主译</SPAN></B><B><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt">
</SPAN></B><B><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial"> 清华大学研发管理特聘教授</SPAN></B><B><SPAN
lang=EN-US
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></FONT></P>
<P class=MsoNormal
style="MARGIN: 0cm 0cm 0pt 25.7pt; TEXT-INDENT: -21pt; tab-stops: list 25.7pt; mso-list: l1 level1 lfo1"><FONT
color=#000000><SPAN lang=EN-US
style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings"><SPAN
style="mso-list: Ignore">n<SPAN style="FONT: 7pt 'Times New Roman'"><FONT
size=3> </FONT></SPAN></SPAN></SPAN><B
style="mso-bidi-font-weight: normal"><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">专业背景：</SPAN></B><B
style="mso-bidi-font-weight: normal"><SPAN lang=EN-US
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><FONT
color=#000000><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial">十</SPAN><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: Arial">多年高科技企业研发管理实践，在某著名通信公司工作期间，主持过多个项目的研发管理工作，具有丰富的产品开发流程、研发项目管理、研发人力资源管理经验。在该通信公司工作期间，长期与国际顶尖咨询顾问一同工作，全程参与并协助推动该公司研发管理变革项目，同时兼任该公司高级讲师。</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-ansi-language: ZH-CN">2002</SPAN><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: Arial">年－</SPAN><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-ansi-language: ZH-CN">2004</SPAN><SPAN
style="FONT-FAMILY: 宋体; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: Arial">年任某大型上市高科技公司信息安全事业部研发总监，很好的将研发管理变革的理论和实践经验与公司的现状相结合，全面建立产品研发管理体系，成功主持开发了多款具有市场竞争力的产品，具有丰富的研发管理实战经验。</SPAN><SPAN
lang=EN-US
style="FONT-FAMILY: 'Arial','sans-serif'; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></FONT></P>
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