[Freedombox-discuss] "Promotion and Visual Identity"

[J David Eisenberg]

On Wed, Nov 2, 2011 at 5:33 PM, Robert Martinez <mail at mray.de> wrote:
> Hi there,
>
> looks like Debora, Matt and I are the only (vocal) "Promotion and Visual
> Identity" people on this list right now. Or am I missing somebody?
> It seems obvious that we don't need our own list.
>
> My primary interest here is to push for the development of a visual
> identity.
> An identity is badly needed to successfully gather and keep attention, as
> well as to foster the public perception of the project! So I looked around
> what the situation is right now. These are the ideas for an identity/logo
> that I found:
> https://www.freedomboxfoundation.org/  :P
> http://joshuaspodek.com/freedombox-logo-designs
> https://secure.flickr.com/photos/el_bazza/5636100752/
> https://secure.flickr.com/photos/el_bazza/5637038700/in/photostream
> https://www.freedomboxfoundation.org/images/freedombox_large.png
>
> In my eyes the suggestions so far cannot provide the required quality for a
> strong and successful identity.
> I see many shortcomings in terms of scalability, distinctiveness or
> uniqueness.
> Of course this is only my opinion and I see that maybe there are other
> perspectives and I'm willing to discuss this!
>
> But first I would like to show the result of my efforts that lasted for
> months.
> In order to draw a more concrete image I didn't only create a logo but a
> whole identity manual.
> It is not just a "nice to have" that comes in handy when you need to create
> flyers, posters, web-pages,...  It also addresses other aspects that need to
> be decided for a complete identity. Have a look:
>
> http://mray.de/identity-video.webm (2.5MB, documentation/presentation video)
> http://mray.de/identity-manual.pdf (1.1MB, identity manual)
>
>
> opinions?

I really like the identity manual. No matter what logo / font is
chosen, this is an excellent guide.

The choice of butterfly wings is far preferable to the "angel wings."
(at least in my opinion).

>
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