[Freedombox-discuss] "Promotion and Visual Identity"
Rob van der Hoeven
robvanderhoeven at ziggo.nl
Thu Nov 3 11:43:36 UTC 2011
I think the project will definitively benefit from a strong visual
identity. It is more important than most people think. Your identity
manual is a good start for discussing the visual identity of the
Here are some of my thoughts (i am a programmer, not an expert...):
I like the simplicity of your butterfly logo. It is both memorable and
has an unique shape. Some problems are:
1) The butterfly has been used many times in logo's. MSN uses a
2) I think the butterfly is not gender/age neutral. It will be more
attractive to women and children than men.
I think your logo is better than the "little cow coming out of a box"
that the Freedombox Foundation currently uses. We as GNU/Linux users can
immediately understand what this logo represents. We are all
GNU-huggers! The target audience of the project are normal users who may
never have heard of GNU, or have heard of GNU and consider it "the sign
of the geek". I strongly believe the project should have its own
identity and should not mix this identity with another project (GNU)
On my website i use a picture of a Bumble Bee in the header. Maybe this
creature is a worthy candidate to represent the FreedomBox? A Bumble Bee
4) Buzzing with activity, doing important work
5) Amazing - how can this creature fly?
6) More hug-able than a GNU...
I like the Friendly FreedomBox Bumble Bee (F2B2 for short)
Rob van der Hoeven
On Thu, 2011-11-03 at 01:33 +0100, Robert Martinez wrote:
> Hi there,
> looks like Debora, Matt and I are the only (vocal) "Promotion and Visual
> Identity" people on this list right now. Or am I missing somebody?
> It seems obvious that we don't need our own list.
> My primary interest here is to push for the development of a visual
> An identity is badly needed to successfully gather and keep attention,
> as well as to foster the public perception of the project! So I looked
> around what the situation is right now. These are the ideas for an
> identity/logo that I found:
> https://www.freedomboxfoundation.org/ :P
> In my eyes the suggestions so far cannot provide the required quality
> for a strong and successful identity.
> I see many shortcomings in terms of scalability, distinctiveness or
> Of course this is only my opinion and I see that maybe there are other
> perspectives and I'm willing to discuss this!
> But first I would like to show the result of my efforts that lasted for
> In order to draw a more concrete image I didn't only create a logo but a
> whole identity manual.
> It is not just a "nice to have" that comes in handy when you need to
> create flyers, posters, web-pages,... It also addresses other aspects
> that need to be decided for a complete identity. Have a look:
> http://mray.de/identity-video.webm (2.5MB, documentation/presentation video)
> http://mray.de/identity-manual.pdf (1.1MB, identity manual)
> Freedombox-discuss mailing list
> Freedombox-discuss at lists.alioth.debian.org
More information about the Freedombox-discuss