[Freedombox-discuss] "Promotion and Visual Identity"

Deborah Nicholson deb at eximiousproductions.com
Thu Nov 3 15:49:38 UTC 2011


> > If this is an example of the quality of your work, thank you for
> > joining the project.  You just raised the value of the brand.
>

Absolutely! This is a very thorough style guide. I really like the colors
and typography. The logo may need more workshopping. Sadly the first thing
I think of when I see the butterfly is the MSN logo. We'd end up having a
more conversations about how we haven't got anything to do with windows
than we'd want.

> The butterfly does convey freedom to a larger audience than a Gnu
> > reference does.  Thank you for that suggestion.
> > The butterfly does carry a notion of fragility which people should
> > recognize is an intrinsic feature of Freedom.  Again, thank you.
> >
>

That said, I do agree that something like a butterfly is more immediately
recognizable than the GNU is -- present company excepted. Perhaps we should
take a look at birds.

The bee is a good suggestion, especially since bees are social and work in
concert to accomplish important tasks, like protecting the hive. Perhaps a
detailed logo would look a lot like a bee and the abstracted version could
be a yellow and black box with wings?


Just brainstorming. Thank you Robert for taking thetime to lay out all the
peices involved in a visual identity!
Cheers,
Deb
(not Debora btw)
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