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<div style='text-align: center; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'>Clarification of why “lost leader” opposed to “loss leader”.</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'>Throughout MMC®’s site you will hear and read the term “lost leader” used as a marketing strategy. The proper marketing term for this concept is “loss leader” (something (as merchandise) <u>sold at a loss</u> in order to draw customers); although, I choose, to call this concept the “lost leader” and I choose to do so because my goal is to get you to identify with the concept using a more positive vocabulary. “Loss” infers “no longer having something e.g. <u>sold at a loss</u>” (negative feeling); whereas, “lost” infers “<i><u>wasted or not taken advantage of</u></i>.” </span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'>I want you to look for the areas of your business that have been “wasted and not taken advantage of” opposed to feeling you must suffer a “loss” in order to draw in new customers. It is not my goal, to have you sell anything “<u>at a loss</u>” nor do I want you to conceptualize this concept as having to ‘loose” something to gain something i.e. a trade. This is a concept of finding possible resources that may have been “wasted or not taken advantage of” and maximize their potential (positive feeling). You will “loose” nothing and you will gain new golfers; hence, the term, “lost leader”.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928'><span style='color: #3366ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'>If you like these tips check out our free download:</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'>Learn how to triple your income overnight selling golf course memberships and loyalty programs.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Click on the link below for your <strong>FREE</strong> download.</span>
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<div style='margin: 0in 0in 10pt'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75048'><span style='font-size: xx-small'><font color='#0000ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75048</font>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Learn about our upcoming live event "Two (2) days to financial freedom" i.e. where you will learn the secrets to two (2) promotions in 2 days using our template with your price point to fit your business model.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Click on the link below.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #0070c0'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75896'><font color='#0000ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75896</font>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>It is like the 90's all over again. Thanks MMC.</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Lenny Shaw, IN</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 0pt' align='center'><span style='font-size: xx-small'><span style='color: #7030a0'>MMC® is proud to announce our new educational website designed specifically to </span>
<span style='color: red'>grow the game</span>
<span style='color: #7030a0'>, your </span>
<span style='color: red'>golf business </span>
<span style='color: #7030a0'>and your </span>
<span style='color: #8064a2'>golf career</span>
<span style='color: #7030a0'>. </span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>"The MMC program absolutely does work. It is a fantastic promotion and has put our course on the map in the Des Moines, Iowa, area."</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Larry L. Hughes, IO</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>MMC worked with us to design a program that addressed the way our existing members used the club, and then we launched our offer into the marketplace to connect with the casual golfer. As predicted, our play was substantially increased and we generated huge gains in cart revenue, as well as much needed increases in all of our other profit centers.</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Lee Edson, MI</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='color: #8064a2'>MMC® </span>
<span style='color: #e46c0a'>teaches you how to identify and connect with casual and core golfers.</span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>MMC displayed a great understanding of the challenges that we were facing at our facility, and formulated a marketing plan to help us get to where we wanted to be. I was intrigued by the program…and started to research reference. Everyone said the same thing, IT WORKS! </i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Todd Londot, OH</i> </span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Like many facilities, we had seen a decline in play over the last several years. Despite the challenges of our national economy, we were able to draw a substantial number of new loyal customers as a result of using the Mulligan Marketing program. Since opening for business this spring, the difference in activity at our facility has been truly amazing.</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>William J. Najam Jr., MA</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>We were seeing a decline in the use of our dining facilities on a daily basis, and even an impact on our traditionally solid banquet business. Beyond the benefit of the program income raised (over $200,000); we have seen increases in all revenue categories at the club including golf cart revenue, range revenue, food & beverage, and merchandise." </i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Alisa Milano, MI</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #993366'>There are over 60 videos on our site to help you grow your business, the game, and your golf career.</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>"I want to thank you for introducing the MMC program to me. It has been without a doubt the most successful marketing concept this club has ever seen!"</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Nelson Rodriguez, CA</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>"The response to our program was amazing! After implementing... we saw an increase in revenues across the board, from the driving range, to merchandise, carts, and food and beverage. Our 2011 golfing season is one of our best on record. </span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Todd Laxson, CO</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Thank you very much for introducing this marketing concept to our company. The results have been very impressive for us. We now “own” the local market. Other areas of our business such as food & beverage have greatly benefited as well. </span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Joe Videtta, RI</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>I have been in the golf industry nearly all of my adult life, and I have never heard of such a program. I have tried a lot of marketing ideas in the past, and nothing compares to MMC’s campaign. I would recommend Mulligan Marketing Concepts to any golf course that would like to capture the market in their area.</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Greg Dowdell, MA</span>
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<span style='font-size: 16px;'><span style='font-family: arial,helvetica,sans-serif;'>WISHING YOU GOOD HEALTH AND PROSPERITY,</span></span></p>
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<br>MMC<br>
4164 Sunset Lane N<br>
Jacksonville, FL 32257<br>
Phone: (877) 620-8135<br>
<a href='' target=_blank></a><br>
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