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<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><A href="http://www.healthclubrev.com/"><FONT color=#0000ff>www.healthclubrev.com</FONT></A> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH; mso-bidi-font-weight: bold" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="TEXT-ALIGN: center; LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal align=center><A name=_GoBack></A><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH; mso-bidi-font-weight: bold" lang=EN-US>HEALTH CLUB MARKETING TIP OF THE MONTH: <o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center; LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH; mso-bidi-font-weight: bold" lang=EN-US>ATTENTION, INTEREST, DESIRE AND ACTION (AIDA)<o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>ATTENTION</SPAN></I></B><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>: This is best accomplished with an offer the consumer has never seen before. <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>INTEREST</SPAN></I></B><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>: Focus on the emotional hook in your health club marketing campaign that will create interest and make the consumer want to buy your health club products and your health club services.<o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>DESIRE</SPAN></I></B><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>: Consumers buy health club products and health club services for emotional reasons not logical reasons. <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><B style="mso-bidi-font-weight: normal"><I style="mso-bidi-font-style: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>ACTION</SPAN></I></B><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US>: Make sure your health club marketing has a definitive call to action as to why the consumer must take action today.<o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 14.4pt; MARGIN: 4.8pt 0in 6pt; BACKGROUND: white" class=MsoNormal><SPAN style="FONT-FAMILY: 'Georgia','serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; mso-fareast-language: EN-PH" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Click on the link below to learn about <SPAN style="COLOR: #7030a0">MMC®</SPAN>’s <B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: #00b050">CASH</SPAN></B> promotion and how we have raised <B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: #00b050">$250,000</SPAN></B> in immediate cash and added more than 500 new members, in just 45 days for numerous Health Clubs.<o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN lang=EN-US><A href="http://www.healthclubrev.com/CASH_PROMOTION.html"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; FONT-SIZE: 12pt"><FONT color=#0000ff>http://www.healthclubrev.com/CASH_PROMOTION.html</FONT></SPAN></B></A></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></B></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'; COLOR: #5f497a; mso-themecolor: accent4; mso-themeshade: 191" lang=EN-US>MMC</SPAN><SPAN style="FONT-FAMILY: 'Century','serif'; COLOR: #5f497a; mso-themecolor: accent4; mso-themeshade: 191" lang=EN-US>®</SPAN><SPAN style="FONT-FAMILY: 'Georgia','serif'; COLOR: #5f497a; mso-themecolor: accent4; mso-themeshade: 191" lang=EN-US>’s</SPAN><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US> site has free videos on how to increase revenue (immediate cash, monthly receivables</SPAN><SPAN lang=EN-US><FONT face=Calibri> </FONT></SPAN><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>and member retention), capture the difficult to reach market, engage the de-conditioned and the health and fitness conscience prospect, increase revenue in your profit centers e.g. pro-shop, food and beverage, guest fees, personal training and so much more, absolutely free.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'; FONT-SIZE: 12pt" lang=EN-US><o:p> </o:p></SPAN></B></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>“I would like to express my appreciation to MMC and all the staff. As a Health Club owner for twenty years, and operating one of the largest Gold’s Gym, I did have some initial reservations regarding your Company and the amount of revenue that you indicated were possible with your promotion. I am happy to say that the promotion was a great success and also that the revenues you predicted were very accurate. We were able to add an additional 1200 plus members in a short time. Impact upon the current members was very minimal."<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Gold’s Gym and Racquet club<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Randy Musloki<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Owner<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>“The MMC program not only assisted with putting cash in hand but also afforded our staff new insight into sales and membership techniques that will be useful well past the end of the program.”<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Yorktown Racquet, Fitness and Sport Complex<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Joseph D. Glitz<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Owner/President<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Dear Chuck,<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>We have seven hundred (700) new members, money in the bank and a staff that can’t wait until the next promotion. I just wanted to take a moment to personally thank you and let you know just how satisfied we were with MMC and you.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>North Shore Athletic Club<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>JoAnn C. Ribaudo<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Owner<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Dear Chuck, <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>I wanted to write you and let you know how satisfied we were with you and Mulligan Marketing. What great couple of months it has been at the club.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Now only did your company deliver a “turn-key” promotion, the entire campaign was run with little or no effort on my part, which allowed me to concentrate on my day to day business of running the club.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>The promotion raised almost $400,000, nearly twice what we projected. In addition, not only did your on-site training have an immediate impact on my sales staff, the techniques you taught them and the materials that you distributed will benefit them for the long term. Your professionalism and enthusiasm throughout the campaign has truly made it a pleasurable experience. It is refreshing to work with someone as honest as you who truly deliver results.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>The Auburn Club<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Jennifer Nabbo<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Wishing you good health and prosperity,<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Chuck Thompson<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Founder/President<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>MMC®<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>904-307-6736 Cell<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>904-448-5727 Office<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>877-620-8135 Toll Free<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>If you wish not to receive these free tips on growing your health club and your health and fitness career, simply click on the unsubscribe button below to be taken off our list.<o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="TEXT-ALIGN: center; MARGIN: 0in 0in 0pt" class=MsoNoSpacing align=center><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><A href="mailto:?subject=Unsubscribe"><FONT face="Times New Roman">[Unsubscribe]</FONT></A><o:p></o:p></SPAN></P>
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<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>Notice:</SPAN></B><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US> It is not our intention to "spam" any person or company. We have received your email through a legitimate avenue. We have been in business for more than 20 plus years and have collected opt-in emails from all of our internal resources i.e. employees, sales consultants, co-op marketing partners, etc. <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>We have never done e-marketing over the past twenty plus years because we never offered anything of value on our site (with the exception of product information), until now. We are simply making an attempt to connect and re-connect with our clients, prospects and associates of past and present and make them aware of our new <I style="mso-bidi-font-style: normal"><U>educational</U></I> site and domain. <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>We do realize some of you may have forgotten us or don’t remember (or know) how we received your email (as we can’t remember every email either) and for that we apologize in advance.<SPAN style="mso-spacerun: yes"> </SPAN>Please be patient with us.<o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US>If you do not wish to receive further communication from us please reply with the word “REMOVE” or “UNSUBSCRIBE” in the subject field and we will make every effort to eliminate you from all of our data bases immediately. Also, please make sure you reply from the original e-mail address this message was addressed to, or, include that address in the removal request. <o:p></o:p></SPAN></P>
<P style="MARGIN: 0in 0in 0pt" class=MsoNoSpacing><SPAN style="FONT-FAMILY: 'Georgia','serif'" lang=EN-US><o:p> </o:p></SPAN></P>
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