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<div style='text-align: center; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='line-height: 115%'><font color='#000000'><span style='line-height: 115%'>December's Golf Business Tip</span>
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<div style='text-align: center; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='line-height: 115%'>GOLF MARKETING 101</span>
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<div style='text-align: justify; margin: 0in 0in 10pt'><span style='font-size: xx-small'><span style='line-height: 115%'>I am going to share a couple of marketing facts with you that will help you design an elementary campaign. I say “elementary” because without the complete knowledge of psychology, history, marketing media, market research, demographic studies and a host of other data, your marketing skills will always be “elementary”. This is why those who try to copy MMC®’s (</span>
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<span style='line-height: 115%'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928'><span style='font-size: xx-small'><font color='#0000ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928</font>
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<span style='font-size: xx-small'><span style='line-height: 115%'>) campaigns always fall on their face. I am not saying this out of bitterness (because I am honored they love my work), but out of trying to educate you as the listener, to really learn the craft of GOLF COURSE MARKETING and PROFESSIONAL SALES. Most people only see the initial offer, the “hook” and assume they know everything about the promotion; when all they know is enough to get themselves, and whosever money they are spending….BROKE. So understand, at this point, this information is of great value but it is only the beginning.</span>
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<div style='text-align: justify; margin: 0in 0in 10pt'><span style='font-size: xx-small'><span style='line-height: 115%'>Familiarize yourself with the term “lost leader” a simple way of defining it is the part of your product or service (must have value to the consumer) that is least valuable to you and the bottom line of your business that you can practically give away to get new GOLFERS. There is always a lost leader in every business; just think outside of the box and you’ll discover it.</span>
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<div style='text-align: justify; margin: 0in 0in 10pt'><span style='font-size: xx-small'><span style='line-height: 115%'>The lost leader is then used as your “hook” in your ad copy, radio spots, social media etc. A hook, just like in fishing, the hook is baited with your “tag line”. The tag line has to grab the immediate attention of the consumer; then you set the hook with the lost leader. Haven’t you heard “any bad day of fishing beats any good day of working”? </span>
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<div style='text-align: justify; margin: 0in 0in 10pt'><span style='font-size: xx-small'><span style='line-height: 115%'>There are numerous offers you can use as a “hook” not just your “lost leader” and nor does it have to be a “lower price point of entry”. Your “hook” and “tag Line” will be determined by your desired result and current business model assisted by the research and demographic data you have compiled.</span>
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<div style='text-align: justify; margin: 0in -45pt 10pt 0in'><span style='font-size: xx-small'><span style='line-height: 115%'>It is amazing that hundreds of GOLF COURSE “want-to-be marketers” foolishly focus on the dollar amount and think it is the “cheap price” that is bringing in the huge numbers. These copycats go out of business frequently taking their bargain hunting clients with them. Price can never be your only point of leverage, nor can it ever be presented as the superior part of your GOLF product and services. It can only be used as a <b>“hook” </b>to get the prospects attention. </span>
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<div style='text-align: justify; margin: 0in -0.25in 10pt 0in'><span style='font-size: xx-small'><span style='line-height: 115%'>The price is only a hook; using the correct hook is only 1% of the fishing trip. You must know your target audience, how best to reach your target audience, what vehicle of media to use to deliver your desired message, how to fund the campaign, etc., etc., etc. </span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928'><span style='color: #3366ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=73928</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'>If you like these tips check out our free download:</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #8064a2'>Learn how to triple your income overnight selling golf course memberships and loyalty programs.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Click on the link below for your <strong>FREE</strong> download.</span>
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<div style='margin: 0in 0in 10pt'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75048'><span style='font-size: xx-small'><font color='#0000ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75048</font>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Learn about our upcoming live event "Two (2) days to financial freedom" i.e. where you will learn the secrets to two (2) promotions in 2 days using our template with your price point to fit your business model.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #ff0000'>Click on the link below.</span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #0070c0'><a href='http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75896'><font color='#0000ff'>http://www.golfcourseconsultantmmc.com/sites/courses/layout9.asp?id=1211&page=75896</font>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>It is like the 90's all over again. Thanks MMC.</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Lenny Shaw, IN</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 0pt' align='center'><span style='font-size: xx-small'><span style='color: #7030a0'>MMC® is proud to announce our new educational website designed specifically to </span>
<span style='color: red'>grow the game</span>
<span style='color: #7030a0'>, your </span>
<span style='color: red'>golf business </span>
<span style='color: #7030a0'>and your </span>
<span style='color: #8064a2'>golf career</span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>"The MMC program absolutely does work. It is a fantastic promotion and has put our course on the map in the Des Moines, Iowa, area."</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Larry L. Hughes, IO</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>MMC worked with us to design a program that addressed the way our existing members used the club, and then we launched our offer into the marketplace to connect with the casual golfer. As predicted, our play was substantially increased and we generated huge gains in cart revenue, as well as much needed increases in all of our other profit centers.</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Lee Edson, MI</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='color: #8064a2'>MMC® </span>
<span style='color: #e46c0a'>teaches you how to identify and connect with casual and core golfers.</span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>MMC displayed a great understanding of the challenges that we were facing at our facility, and formulated a marketing plan to help us get to where we wanted to be. I was intrigued by the program…and started to research reference. Everyone said the same thing, IT WORKS! </i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Todd Londot, OH</i> </span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>Like many facilities, we had seen a decline in play over the last several years. Despite the challenges of our national economy, we were able to draw a substantial number of new loyal customers as a result of using the Mulligan Marketing program. Since opening for business this spring, the difference in activity at our facility has been truly amazing.</i></span>
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<div style='line-height: normal; margin: 0in 0in 0pt'><span style='font-size: xx-small'><i>William J. Najam Jr., MA</i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>We were seeing a decline in the use of our dining facilities on a daily basis, and even an impact on our traditionally solid banquet business. Beyond the benefit of the program income raised (over $200,000); we have seen increases in all revenue categories at the club including golf cart revenue, range revenue, food & beverage, and merchandise." </i></span>
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<div style='line-height: normal; margin: 0in 0in 10pt'><span style='font-size: xx-small'><i>Alisa Milano, MI</i></span>
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<div style='text-align: center; line-height: normal; margin: 0in 0in 10pt' align='center'><span style='font-size: xx-small'><span style='color: #993366'>There are over 60 videos on our site to help you grow your business, the game, and your golf career.</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>"I want to thank you for introducing the MMC program to me. It has been without a doubt the most successful marketing concept this club has ever seen!"</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Nelson Rodriguez, CA</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>"The response to our program was amazing! After implementing... we saw an increase in revenues across the board, from the driving range, to merchandise, carts, and food and beverage. Our 2011 golfing season is one of our best on record. </span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Todd Laxson, CO</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Thank you very much for introducing this marketing concept to our company. The results have been very impressive for us. We now “own” the local market. Other areas of our business such as food & beverage have greatly benefited as well. </span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Joe Videtta, RI</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>I have been in the golf industry nearly all of my adult life, and I have never heard of such a program. I have tried a lot of marketing ideas in the past, and nothing compares to MMC’s campaign. I would recommend Mulligan Marketing Concepts to any golf course that would like to capture the market in their area.</span>
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<div style='margin: 0in 0in 10pt'><span style='font-size: xx-small'><i><span style='line-height: 115%'>Greg Dowdell, MA</span>
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Regards,<br>
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MMC<br>
4164 Sunset Lane N<br>
Jacksonville, FL 32257<br>
Phone: (877) 620-8135<br>
<a href='http://www.golfcourseconsultantmmc.com' target=_blank>http://www.golfcourseconsultantmmc.com</a><br>
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