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<H1 align=center><U>Small Cells Report 2011-2016: <BR></U><U>Analysing the Business Case of Heterogeneous Networks<BR><BR></U><U></H1></U><U></U></STRONG></FONT><FONT color=#0000ff size=5><FONT size=6><STRONG><FONT face=Arial></FONT></STRONG></FONT></FONT>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><FONT color=#0000ff size=3 face=Arial><U><STRONG>Report information</STRONG></U></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 8pt"><FONT color=#000000><FONT face=Arial><FONT size=3>- Date published: November 2011 </FONT></FONT></FONT></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN><FONT color=#000000><FONT face=Arial><FONT size=3></FONT></FONT></FONT><o:p><FONT color=#000000 size=3 face=Arial>- Number of pages: 138<BR></FONT></o:p></SPAN></P>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; COLOR: blue; FONT-SIZE: 11pt"><FONT face=Arial><FONT color=#0000ff><BR></FONT><FONT style="BACKGROUND-COLOR: #ffffff" color=#0000ff size=3><STRONG><U>Report details</U></STRONG></FONT></FONT></SPAN></P>
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<P><FONT size=3><STRONG>Vendors building a strong case for small cell architectures<BR></STRONG><BR>"A mixed macro / small cell architecture offers about 2.5 times the user data rate of a pure macro cell environment, providing 1.8 times the capacity for a mean data rate of 10Mbps per user" - NEC<BR><BR>Major vendors such as Alcatel Lucent, Ericsson, NEC and Huawei are building a strong case for small cell architectures to be deployed for both 3G and 4G, offering significant commercial and performance benefits. This timely report expects small cells to become a fully proven and complete solution by 2013, with surveys suggesting that there are over 35% of operators considering deploying pico and micro cells in 3G/ 4G networks from 2012. This report quantifies the small cells market (femto cells, pico cells, micro cells) and Wi-Fi, analyses the market drivers, the key market players and their strategies.<BR><BR><STRONG>A range of factors is fuelling the growth of the small cells market <BR></STRONG><BR><EM>Small Cells Report 2011-2016: Analysing the Business Case of Heterogeneous Networks</EM> examines the small cells landscape by exploring femto cells, pico cells, micro cells and Wi-Fi. The emerging trends in key geographical regions, supporting technologies, infrastructure requirements and product portfolio are discussed. A continued aggressive growth in data traffic fuelled by an increase in smartphones, video and application usage and M2M devices has created an urgent need for faster and efficient networks. This report presents a comprehensive business case for heterogeneous networks through value chain analysis, and discusses monetisation strategies to improve revenues for operators.<BR><BR><STRONG>Why is this report important?<BR></STRONG><BR>Visiongain research presents independent, unbiased analysis in detail and in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the current small cells market and provides a detailed analysis and forecasts through to 2016.</FONT></P><FONT size=3></FONT></DIV>
<DIV><FONT size=3><EM>Visiongain is a trading partner with the US Federal Government CCR Ref number: KD4R6 </EM></FONT></DIV>
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<P></FONT><FONT size=3><STRONG>Who will benefit from this report?</STRONG></FONT></P>
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<LI><FONT size=3><U>Mobile Network Operators (MNOs)</U> - The report aims to provide operators with analysis on various small cells approaches including Wi-Fi to improve network capacity and performance. Operators can evaluate and devise a successful strategy to monetise small cells. Viable business models for improved operator revenues are also explored.</FONT>
<LI><FONT size=3><U>Handset Manufacturers</U> - Rapid proliferation of smartphones and popularity of value added services has increased the data traffic. As the penetration of smartphones increases further, new opportunities exist for handset manufacturers to monetise the small cells market. </FONT>
<LI><FONT size=3><U>Technology Vendors/ Solutions Provider</U> - Technology and chipset vendors such as Texas Instruments, Picochip and Qualcomm have already formed partnerships with operators to deliver small cells solutions by 2013. Case studies, product launches, partnerships and future plans are discussed in this report.</FONT>
<LI><FONT size=3><U>Service Providers</U> - Opportunities exist for service providers to use their current infrastructure to offer advanced services and save on operating expenses by providing a cost-effective alternative to traditional backhaul methods.<BR></LI></UL></FONT>
<P></FONT></SPAN></FONT><SPAN style="FONT-FAMILY: Verdana; COLOR: blue; FONT-SIZE: 11pt"><FONT face=Arial><FONT size=3><FONT color=#0000ff><U><STRONG>Table of contents</STRONG> <o:p></o:p></U></FONT></FONT></FONT></SPAN></P></DIV>
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<DIV><FONT size=3>E. Executive Summary<BR>E1. Increasing Data Traffic and Need for Additional Network Capacity<BR>E2. Addressing Deployment Aspects to Increase Operator Profitability<BR>E3. Status of Small Cells Deployments<BR>E4. Market Outlook<BR>E5. Key Findings of the Report</FONT></DIV>
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<DIV><FONT size=3>1. Introduction and Market Overview<BR>1.1 Defining Small Cells<BR>1.1.1 Micro Cell<BR>1.1.2 Pico Cell<BR>1.1.3 Femto Cell<BR>1.2 Market Drivers<BR>1.2.1 Smartphone Availability and Penetration<BR>1.2.1.1 Impact of Smartphones from the Mobile Operator's Perspective<BR>1.2.2 App Downloads Increasing<BR>1.2.3 Mobile Broadband on the Rise<BR>1.2.3.1 Growing Business Demand for High-Speed Broadband in Emerging Markets Spurs Network Expansion<BR>1.2.4 M2M Devices Rising<BR>1.2.4.1 Challenges Presented By M2M on Networks<BR>1.2.4.1.1 Prone to Congestion<BR>1.2.4.1.2 Massive Number of Devices<BR>1.2.4.1.3 Diverse Services<BR>1.2.4.1.4 Different QoS Requirements<BR>1.2.5 Connected Homes<BR>1.2.6 Mobile Video<BR>1.2.7 Need for In-Building Coverage<BR>1.2.7.1 Enterprise Demands for In-building Coverage<BR>1.3 Aim of the Report<BR>1.3.1 Structure of the Report<BR>1.3.1.1 Market Definition<BR>1.3.1.2 Key Questions Answered by this Report:<BR>1.4 Target Audience<BR>1.5 Methodology<BR><BR></FONT></DIV>
<DIV><FONT size=3>2. Hetnet Business Models & Operator Strategies<BR>2.1 Hetnet Architecture<BR>2.2 Baseband Pooling<BR>2.3 Traffic Management Strategies for Operators<BR>2.3.1 Traffic Offload via Micro Cells and Pico Cells<BR>2.3.2 Traffic Offload via Femto Cell<BR>2.3.2.1 Femto Cells: Challenges and Solutions<BR>2.3.2.2 Femto Cell Transmit Power Self Calibration<BR>2.3.3 Traffic Offload via Wi-Fi<BR>2.4 Comparing Small Cells Approach to Hetnets<BR>2.4.1 Micro cells versus Wi-Fi Performance<BR>2.4.1.1 Large Macro Cell (Low Density)<BR>2.4.1.2 Small Macro Cell (High Density)<BR>2.4.1.3 Other Technical Considerations<BR>2.4.1.3.1 Mobility<BR>2.4.1.3.2 Quality of Service<BR>2.4.1.3.3 Security<BR>2.4.1.3.4 Self Organising Network (SON)<BR>2.5 Design of Hetnets<BR>2.5.1 Deployment Aspects and Choice of Radio Access Technology<BR>2.5.1.1 Small Cells in 3G Networks<BR>2.5.1.2 Small Cells in 4G Networks<BR>2.5.2 Type of Low Power Node and Backhaul Solution<BR>2.5.3 Equipments Serving the Hetnets Architecture<BR>2.5.3.1 Hetnet Architecture Layers and Radio Access Equipment Sectors<BR>2.5.3.2 Technology for Cell Site Backhaul<BR><BR></FONT></DIV>
<DIV><FONT size=3>3. Small Cells Vendors, Strategies & Product Portfolio<BR>3.1 Small Cells Drivers<BR>3.2 Direction of Future Market Development<BR>3.2.1 Need for SON in Hetnets<BR>3.2.2 Huawei's Single SON Feature<BR>3.2.3 LTE Will Fuel Small Cells Deployment<BR>3.3 The SingleRAN: Huawei<BR>3.3.1 Huawei's Customers<BR>3.3.2 Case Study: China Unicom<BR>3.4 lightRadio: Alcatel Lucent<BR>3.4.1 Components of lightRadio Product Family<BR>3.4.2 lightRadio: Benefits<BR>3.4.3 Alcatel Lucent's Customers<BR>3.5 AIR (Antenna Integrated Radio): Ericsson<BR>3.5.1 AIR Benefits<BR>3.5.2 AIR Product Specification & Features<BR>3.5.3 Integrated Carrier Wi-Fi<BR>3.6 Liquid Radio and Liquid Net: Nokia Siemens Networks<BR>3.6.1 Flexi Multiradio Antenna System<BR>3.7 4G Small Cells Products: Picochip<BR>3.7.1 PC 9608/9<BR>3.7.2 Integrated 3G Femto & Wi-Fi solution: Picochip<BR>3.8 Cloud RAN Wireless Networking Solution: ZTE<BR>3.8.1 The Trial Results<BR>3.9 Samsung's 4G Small Cells Solutions<BR>3.10 Hetnet Small Cells Market Evolving into Hyper Competitive Market<BR>3.10.1 The Patents War<BR><BR></FONT></DIV>
<DIV><FONT size=3>4. Hetnets Market Forecasts and Outlook<BR>4.1 Femto Cell Market Forecasts and Future Outlook (2011- 2016)<BR>4.1.1 Femto Cell Market Heating Up With Vendors Setting Base<BR>4.1.2 Regional Outlook for Femto Cells<BR>4.1.3 Femto Cell Shipments Gaining Traction<BR>4.1.4 Femto Cell Market Survey<BR>4.2 Pico cell Market Forecasts and Future Outlook (2011- 2016)<BR>4.2.1 Pico cell Revenues Set to Boom In The Near Future<BR>4.2.2 Pico Cell: A Boon for Metros and Cities<BR>4.2.3 Pico cells: A Way for Indoor Networks<BR>4.2.4 Regional Outlook for Pico Cells<BR>4.3 Micro cell Market Forecasts and Future Outlook (2011- 2016)<BR>4.3.1 Micro cell Market Still Developing Yet Still the Most Prominent Small Cells Market<BR>4.3.2 CAPEX Savings Seen As a Driving Factor for Micro Cells<BR>4.3.3 Regional Outlook for Micro Cells<BR>4.4 Wi-Fi Market Forecasts and Future Outlook (2011- 2016)<BR>4.4.1 Wi-Fi Market Up and Speeding<BR>4.4.2 High Competition in the Wi-Fi Market<BR>4.4.3 In-Flight Wi-Fi: A Unique Opportunity<BR>4.4.4 Increase in Wi-Fi Direct Devices Shipment in 2011 and in Future<BR>4.4.5 Regional Outlook for Wi-Fi<BR>4.4.6 Wi-Fi Chipsets in All Spheres of Our Lives<BR>4.5 Consumer Needs and Expectations of Mobile Services at Home<BR>4.5.1 UK<BR>4.5.2 Germany<BR>4.6 Leading Regions and Vendors in Hetnets Markets<BR><BR></FONT></DIV>
<DIV><FONT size=3>5. Conclusion<BR>5.1 Rising Traffic Volumes and Demanding Customers<BR>5.2 Vendors Build a Strong Case for Small Cell Architectures<BR>5.2.1 Small Cells and LTE<BR>5.2.2 Integrated Antenna Systems Favouring Growth of Small Cells<BR>5.2.3 Small Cell Deployment Challenges and SONs<BR>5.3 Wi-Fi Offloading and its Challenges<BR>5.4 Operator Benefits from Small Cells: Increased Revenue, Reduced Cost<BR>5.5 Small Cells to Provide 2G, 3G And 4G Access in One Solution<BR>5.6 Femto Competition Driving Free Offerings<BR>5.7 Key Findings of the Research<BR><BR></FONT></DIV>
<DIV><FONT size=3>Appendix A<BR>About visiongain<BR><BR></FONT></DIV>
<DIV><FONT size=3>Appendix B<BR>Visiongain Report Evaluation Form<BR><BR></FONT></DIV>
<DIV><FONT size=3>Appendix C<BR>Report Methodology<BR><BR></FONT></DIV>
<DIV><FONT size=3><STRONG>List of Tables </STRONG></FONT></DIV>
<DIV><FONT size=3>Table 1.1 Differences between femto cells and pico cells<BR>Table 1.2 Level of traffic generated by different device types<BR>Table 1.3 Total Smartphone Sales to End Users 2010-2016<BR>Table 1.4 Global Mobile Data Traffic 2010-2015<BR>Table 2.1 Design criteria for low power node deployment<BR>Table 3.1 List of small cells vendors and their solutions<BR>Table 3.2 Business benefits of lightRadio technology components<BR>Table 3.3 Benefits of lightRadio<BR>Table 3.4 Picochip's femto cells products portfolio<BR>Table 4.1 Femto cell vendor deals with operators<BR>Table 5.1 Challenges in deploying small cell networks<BR><BR></FONT></DIV>
<DIV><FONT size=3><STRONG>List of Charts<BR></STRONG>Chart 1.1 Smartphone sales forecasts 2011-2016 (in millions)<BR>Chart 1.2 Revenue forecasts for global mobile apps (in $ billions)<BR>Chart 1.3 Mobile Data Traffic Growth 2010-2016 (Exabytes/ month)<BR>Chart 1.4 Capacity demand vs time of the day in modern networks<BR>Chart 1.5 M2M traffic growth 2010-2016 (Terabytes/ month)<BR>Chart 1.6 Video Traffic as a % of total mobile data traffic (%)<BR>Chart 1.7 Video Data volume generated by devices type (in %)<BR>Chart 1.8 Mobile Global Data Usage (in TetraBytes/ Month)<BR>Chart 1.9 Growth of In-Building Data Traffic 2011-2016 (in MB/ Month)<BR>Chart 2.1 Dual Mode Phone Shipments 2011-2016 (in Millions)<BR>Chart 2.2 Large Macro Cell Scenario, Uniform Distribution<BR>Chart 2.3 Large Macro Cell Scenario, Hotspot Distribution<BR>Chart 2.4 Small Macro Cell Scenario, Uniform Distribution<BR>Chart 2.5 Small Macro Cell Scenario, Hotspot Distribution<BR>Chart 3.1 % of interviewed operators deploying small cells (pico and micro)<BR>Chart 3.2 % of interviewed operators deploying LTE small cells (pico and micro)<BR>Chart 3.3 Network costs by sector<BR>Chart 3.4 Mobile hetnet global patent landscape<BR>Chart 4.1 Global Shipments of Femto cells 200 mW- 1W (in $ millions)<BR>Chart 4.2 Regional Shipments of Femto cells in $ millions (2011- 2016)<BR>Chart 4.3 Residential femto cells a critical part of 4G deployments?<BR>Chart 4.4 Small cells other than residential femto cells a critical part of 4G deployments?<BR>Chart 4.5 Commercial availability of LTE femto cells<BR>Chart 4.6 When will Iuh-based femto cell deployment begin<BR>Chart 4.7 When will Iuh based femto cell support plug and play interoperability<BR>Chart 4.8 Key differences between residential femto cells and pico cells<BR>Chart 4.9 Global shipments of pico cells 1W- 5W (in $ million)<BR>Chart 4.10 Regional forecasts of pico cells in $ millions (2011- 2016)<BR>Chart 4.11 Global shipments of micro cells 5W- 10W (in $ million)<BR>Chart 4.12 Regional shipments of micro cells in $ millions (2011- 2016)<BR>Chart 4.13 Global shipments of Wi-Fi (in $ million)<BR>Chart 4.14 Wi-Fi Equipment Market Share in 2011 (%)<BR>Chart 4.15 Regional shipments of Wi-Fi in $ million (2011- 2016)<BR>Chart 4.16 UK consumers interest in small cells<BR>Chart 4.17 Germany consumer preferences for small cells services<BR>Chart 4.18 Leading regional hetnets market by 2016 (%)<BR>Chart 4.19 Small cells vendor ranking by revenue (2011)<BR>Chart 5.1 Coverage of hetnet components by cell type<BR><BR></FONT></DIV>
<DIV><FONT size=3><STRONG>List of Figures <BR></STRONG>Figure 1.1 Femto cell operation diagram<BR>Figure 1.2 Comparison of traffic generated by smartphones, feature phone and PCs<BR>Figure 1.3 Data consumption pattern from state switching in a smartphone<BR>Figure 1.4 Factors affecting mobile broadband data growth<BR>Figure 2.1 Hetnet Architecture<BR>Figure 2.2 Hetnet concept<BR>Figure 2.3 WLAN Connectivity<BR>Figure 2.4 Distributed baseband (BB) and centralised baseband<BR>Figure 2.5 Baseband pooling benefits<BR>Figure 2.6 Deployment of micro/ pico cell in the same frequency channel as the macro<BR>Figure 2.7 Wi-Fi offload from 3G networks<BR>Figure 2.8 DSMIP Based IP flow mobility between 3G and Wi-Fi Networks<BR>Figure 2.9 Small Cell & 3G Deployment for Network Enhancement<BR>Figure 2.10 Relay for connectivity to cellular networks<BR>Figure 2.11 Equipment segments serving hetnet access infrastructure market<BR>Figure 3.1 Femto cell supply chain<BR>Figure 3.2 Alcatel Lucent's lightRadio cubes<BR>Figure 3.3 lightRadio architecture<BR>Figure 3.4 lightRadio technology components<BR>Figure 3.5 Ericsson's hetnet vision<BR>Figure 3.6 Ericsson's Antenna Integrated Radio (AIR)<BR>Figure 3.7 NSN's guide for operators to cope with fluid future<BR>Figure 5.1 Small cell architecture for LTE<BR>Figure 5.2 Benefits of small cells technology </FONT></DIV>
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<DIV><FONT size=3><BR></FONT><FONT size=3></FONT></FONT></FONT><STRONG><FONT color=#0000ff size=3 face=Arial><U>Companies mentioned</U></FONT></STRONG></DIV></DIV></DIV></DIV></DIV></DIV></DIV></DIV><FONT face=Arial><FONT color=black>
<DIV><FONT size=3><BR>Airspan<BR>Airvana<BR>Alcatel Lucent<BR>Amazon<BR>Apple<BR>Aruba<BR>AT&T, US<BR>Atheros<BR>Barnes & Noble<BR>BBC<BR>BelAir Networks<BR>Bell Labs<BR>Broadcom/ Percello<BR>Cavium<BR>Cellular South, US<BR>China Mobile<BR>China Unicom, Shanghai<BR>Cisco<BR>CMCC, China<BR>Cosmote, Greece<BR>D- Link<BR>Delta<BR>DesignArt Networks<BR>Deutswche Telecom<BR>Ericsson<BR>Facebook<BR>Foxconn<BR>Freescale<BR>Google<BR>Hyundai<BR>Intel<BR>InterDigital<BR>Inventec<BR>ip.access<BR>KDDi<BR>Kodak<BR>LG<BR>Linksys<BR>Marvell<BR>Matsushita Electric<BR>MegaFon<BR>MetroPCS, US<BR>Microsoft<BR>Mindspeed<BR>Mirror Online<BR>Mobily<BR>Motorola<BR>NEC<BR>Netflix<BR>NETGEAR<BR>Network Norway<BR>Nokia<BR>Nokia Siemens Networks<BR>NSN<BR>NTT DoCoMo<BR>Oracle<BR>Orange, France<BR>Pace<BR>PCCW, Asia<BR>picoChip<BR>Powerwave<BR>Qualcomm<BR>Ralink<BR>Realtek<BR>RIM<BR>Saab<BR>Samsung<BR>SFR, France<BR>SK Telecom<BR>Sony<BR>Sprint<BR>Technicolor<BR>Telefonica<BR>Texas Instruments<BR>The Guardian<BR>Toshiba<BR>Toyota<BR>TP- Link<BR>Ubiquisys<BR>Verizon Wireless<BR>Vimpelcom, Russia<BR>Virgin America<BR>Vodafone, Czech Republic<BR>Vodafone, Italy<BR>Vodafone, Netherlands<BR>Vodafone, UK<BR>Volkswagen<BR>YouTube<BR>ZTE<BR>ZyXel </DIV></FONT><FONT size=3>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><FONT color=#000080><FONT color=#0000ff><BR><U><FONT size=3 face=Arial><STRONG>Report ordering <BR></STRONG></FONT></U></FONT><BR></FONT></P><o:p></o:p></SPAN>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><FONT size=3><STRONG>Contact Jerry Burke on - <o:p></o:p></STRONG></FONT></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><FONT size=3>Telephone: +44 (0)20 7549 9941 <o:p></o:p></FONT></FONT></FONT></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT size=3 face=Arial>Email: </FONT><A href="mailto:jerry.burke@vgtelecoms.com"><FONT size=3 face=Arial>jerry.burke@vgtelecoms.com </FONT></A></FONT></SPAN></P>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><FONT size=3><STRONG>And provide the following information: <o:p></o:p></STRONG></FONT></FONT></FONT></SPAN></P>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><FONT size=3>Report Title - <o:p></o:p></FONT></FONT></FONT></SPAN></P>
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<P><BR><FONT face=Arial>If you have any questions, please do not hesitate to contact me. </FONT></P>
<P><FONT face=Arial>Regards,</FONT></P>
<P><FONT face=Arial><FONT color=black><STRONG>Jerry Burke, DipCAM (DigitalM)<BR></STRONG>Marketing and Sales Executive<BR>Direct Line: <SPAN style="FONT-FAMILY: Verdana; FONT-SIZE: 10pt"><FONT color=#000000><FONT face=Arial><FONT size=3>+44 (0)20 7549 9941 </FONT></FONT></FONT></SPAN></P></FONT></FONT></TD></TR>
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<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal align=justify><SPAN style="FONT-FAMILY: Verdana; COLOR: gray; FONT-SIZE: 7pt"><FONT face=Arial><FONT size=2><STRONG>Registered Office: BSG House, <?xml:namespace prefix = st1 /><st1:place w:st="on">226-236 City Road, <st1:city w:st="on">London</st1:city>, <st1:postalcode w:st="on">EC1V 2QY</st1:postalcode>, <st1:country-region w:st="on">U.K. </st1:country-region></st1:place></STRONG></FONT></FONT></SPAN></P>
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